How to Kickstart your Personal Branding

Photo by Kyle Glenn on Unsplash

I’ve said this before and I’ll say it again. Personal branding isn’t so much about setting yourself up as a person that you’re not, it’s about putting yourself out there so that people who can resonate with you can find you; it’s all about putting yourself out there. Personal branding, whether you like it or not, is one of the only ways that you can tell the world that you’re here, and you’re doing what you love and in doing so, if you’re spreading value and love, then people will undoubtedly flock to your page to support you. That’s what I’ve learned anyway. So here are a few tips for you to help kickstart your personal branding journey.

Be yourself

No, really, be yourself. Be as much of yourself as you possibly can, because no matter how you look at it, whoever you present yourself to be on social media, that’ll be something that you’ll have to maintain for the rest of your journey. Can you imagine how hard it is to brand yourself as one person only to realize that the person you’ve been presenting on the world is actually just a mask that you’ve put on? I’ve been there before and trust me, it’s not a great feeling nor is it a great experience. Make sure that you be yourself and present only the truth to the world since day one because otherwise, things’ll get more and more complicated without any great reason.

Eliminate the non-essentials

It’s easy to think about all the things that you can do with personal branding and what impact it can make on not only you, but also to the world and the lives of the people around you, and if I’m being honest, it’s one of the most exciting thoughts you can have. But we have to face the reality that, thinking of the outcome doesn’t help you visualize the journey that much, and honestly, none of these things are actually essential for you and your branding game. Start cutting things that are consuming your time for no particular purpose like building a course on day 2 of your personal branding journey because it’s just not essential yet and you know it. Focus on spreading value and connecting with your audience more because that’s what truly matters, and your vision should never stray too far away from that.

Focus on the essentials

Once you’ve cut out the things that you don’t need, you’ll need to focus on the things that truly do matter. Do your research, invest in yourself to learn more, and improve your skillset. Doing this will help you not only connect with your audience more instead of manipulating them by filling them with dreams but also because it helps you give them more and more valuable things through your posts. This is honestly one of the best ways that you can give back to your audience as it shows that you truly appreciate their support and love and that you’re willing to go the extra mile just to help them improve and be the best versions of themselves that they can be.

Start Small

It’s easy to get super excited over where you might be heading on this new path before you, but one of the things that you need to keep in mind is that you still need to take it slow. Take baby steps. Not everything needs to be achieved in a single day and personal branding is definitely not something that you can succeed at in a single night. Start small, enjoy the process that you’re taking to get where you’re going, and most importantly, make sure that you’re planning every step of your journey so that you don’t have to waste time by fumbling around in the dark because not only do you now know where you are, but also because you don’t know where you’re going. Think of your journey as a path with little, if any lights, and think of your plans as a flashlight that will help you illuminate your way to your destination, even if it’s just a small patch of your vision at a time. Plan things out, and keep planning as you go along to make sure that you’re right on track.

Document the process

Documenting the process not only helps you to realize how far you’ve come once you’re at a level where you can comfortably look back and see how much you’ve grown, but this is also a great way for you to share with your audience how far you’ve grown together with them, especially for those who have been right there with you from the get-go. This also helps you hold yourself accountable, just like what Smiley said in our interview a while ago, which, in case you missed it, is right here. When you put yourself out there and document the process, not only will you see that your audience will start appreciating your journey more because they can relate with where you’ve started from, but also because they can see how much you’ve grown. This is one of the ways you’ll find the right audience for you too! Oh and one last thing to keep in mind, don’t forget to share your journey on social media because you never know if there’s someone out there who needs to see your story and can be empowered through your story.

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Personal Branding Coach and Creator of House of Leaders, a leadership community with 1.3million followers on Instagram.

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Brilliant Liu

Brilliant Liu

Personal Branding Coach and Creator of House of Leaders, a leadership community with 1.3million followers on Instagram.

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